Founder's Video
During 20 years as an elementary school principal, Cliff Ponder observed that many bright students couldn't learn to read no matter how hard they tried. Years of scientific research revealed that flawed education theories were to blame. Armed with this fresh new evidence, he perfected the world's most powerful reading instruction methodology. The Academic Associates Reading Program has 171 locations in the U.S. and has established licensed programs in six countries. Because of Cliff’s vision and efforts, thousands of children and adults have become better readers. This short video explains the program in Cliff's own words.